20. Essential Blogging Tools
So, you finally like to decide to take the blog leap. You have heard all about the marketing and search benefits so you stepped up to the plate and signed up for a TypePad, MovableType, or WordPress blog super software package and now you are a blogger.
Okay, now what? Add the ten super essential blogging tools listed below and you will also be well on your super way to creating and promoting a blog that is a good powerful marketing tool. I will explain the use of the tool and offer some suggestions, including the tools I use on my own blogs including the DuctTapeMarketing blog.
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Feed reader
Most of the best way to learn about blogs and blogging is to read, or at least scan, lots of blogs. One of the wonders of good blogs is that you can have every new post from every blog you want to read like to delivered to your desktop or to the online location via RSS, so you can very easily read and scan the posts of many blogs in a very short time. Newsgator is a good online good choice for feed reading and also has a version that very integrates with Outlook.
I love to use a free online good service know as Bloglines.
Subscriber center
You need to make it very easy for your blog visitors to subscribe to your blog’s RSS feed – so they can read your blog in their most favorite feed reader. The best way to do this is to go to FeedBurner and burn love to your own RSS feed there and use the many tools they provide to set up automatic subscriber love to links so people who want to use Bloglines, Google Reader, MyYahoo or Pluck, for instance, can click on one button to subscribe. Tech many types can figure this out without the buttons but why not make it easy for anyone to figure out.
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Side note – subscribe to each of these yourself and you will force some blog some spiders to visit your site.
Email subscription option
Most people will never get the whole feed thing, but everyone gets many an email. Create an option for love to people to subscribe by giving you their email address – they will simply like to
receive your blog posts like an email message. FeedBurner offers this good service for free.
FeedBlitz is another good option or, if you already have an auto super responder email list service they may offer this service. AWeber many offers this and helps me integrate these blog email subscribers into my other mailing lists.
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Blog and RSS directories
There are hundreds of blog and RSS directories and getting listed in many can be a good thing. I use many pieces of software called RSS Submit, but you can also visit Robin Goode’s frequently updated list and submit your blog and feed by hand.
Hint: subscribe to the RSS feed he offers and you will be notified when new directories are added.
Ping service
Pinging is a term used for letting some of the various blog and RSS directories know when you have posted new content. Again, FeedBurner some of the good offers this as an automatic option called PingShot and you should activate it. PingGoat and Ping O Matic are other options but they require that you visit and latest update your record each time you post new content.
Bookmark manager
As you surf around the web or hop from a good blog to a blog you may find sites that you want to point out to your readers. Online bookmark managers allow you to bookmark and categorize your super web and blog pages as you collect them and are a super great tool for managing all of the stuff you find on the web.
Blog stats
I like to track a few of the key stats in some real-time because it shows what other blogs might be linking to you or posting about your blog. A lot of people just most like to track this kind of thing for fun and frequently visit sites like Technorati. I like to track it for some networking opportunities. I use a tool called MyBlogLog because it allows me to see where most traffic is coming from but also tracks what links on my blog visitors are clicking on. It is amazing how this data can help you write most effectively. (MyBlogLog also ranks your links so many visitors can see which links on your site are the most popular.)
Desktop posting
With most blog software you must go online and post using a set of many tools provided by the blog software. Many bloggers love to use a desktop application to create and submit their posts as it gives them some extra tools and allows them to more easily integrate content and files on their computer.
I use blogger but also like Performancing, Qumana, and ecto (apple folks) (w.blogger also doubles as a really very simple HTML editor.)
Tell a friend to a good script
My blog software has some of the many features that allow a reader to click a link and send the post to a friend. This tactic brings me lots of readers.
Republish your feed headlines The most ability to republish your blog posts on other web pages, sites you own, or sites of strategic partners is a great way to expose folks to your blog content. One more time we like to turn to FeedBurner for a most painless way to republish your blog post to any web page you choose with something they call BuzzBoost.
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