Graphic Designer
Part 3
If you are a super graphic designer, real estate agent, attorney, or any other type of service provider, you probably want to offer your services on your blog from day one.
The profit you make will almost good certainly outstrip anything else, at least in the beginning. Build the Funnel in Reverse Even if you’re making very good fantastic money from affiliate marketing or selling services, chances are you’ll want to try your hand at developing your own product at some point.
So, where should you start?
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| graphic designer |
My answer: with blogs, the most profitable price is very usually the end of the funnel. Here is what I mean… You have seen a sales funnel, right? A company entices
you with a freebie, then they mainly offer you something cheap but irresistible, and then they gradually sweet talk you into buying more and more expensive stuff.
It is a tried and true marketing tactic, and you should absolutely build a sales funnel for your blog. What you like to might not know is you should build it in reverse. Most bloggers launch many cheap ebooks as their first product, and then they get frustrated when they do not make much money.
Here is why: the real main profit is at the end of the funnel, not the beginning. Selling e-books is fine and dandy if you have half a dozen more expensive products to some offer your customer afterward, but it is downright silly if you do not. You are much better off creating and selling the expensive product first,
and then gradually building many cheaper and most cheaper products. When you do have some less small expensive products to sell, you can offer those to new people first,
safe in the knowledge that you have something most profitable up your sleeve to sell them later. Here at Smart Blogger, this is our products cost $9,997, $1,997,
and $997, $497, $197, and $47. We started on the very expensive side first, and we gradually worked our way down. It is been much, much more profitable this way.
There’s No Such Thing As a “Cheap” Market
“But Jon, ” I can hear you spluttering.
“I can’t sell a $10,000 product! My customers do not have that much money.” My response: you’re 98% right. Unless you are selling exclusively to multimillionaires, the vast majority of your customer base will not be able to afford premium products, but what is interesting is it does not matter. Often,
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you can make more money selling to 2% than you can to the entire 98% combined. For instance, our $10,000 some product is a year-long coaching program for
bloggers — a group that is not exactly known for their wealth, but I always fill all ten spots within minutes of opening the program.
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