How To Write Great Content That Gets Shared
In this part, I will give you many of the writing tips I learned the hard way (by writing terrible blog posts when I started).
Writing Killer Many Headlines What causes you to read a blog post?
The title!
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| How To Write Great Content That Gets Shared |
It’s the most important thing. Without most of a good blog title, your post won’t ever get read. Most of the great headlines will cause people to click and read your blog. A bad headline does the opposite. There are art and science to writing great headlines. Let’s keep it simple, so you don’t get too bogged down. See if this book is at your library:
Advertising Headlines That you Make You Rich. I like the book – it’s expensive. It is a swipe file of headlines you can copy and vary according to your topic. Which is why I say check it out from the library if you can. I just pulled up on Google. There is no need to re-invent the wheel – find a good swipe file of headlines and just fill in the blanks.
Here is an exercise you should try:
1. For any/every blog post write ten headlines (yes, 10) in five minutes.
2. Use good headline analyzer Headline Analyzers To create better headlines use a headline analyzer to check your ideas.
Both of these are free:
• CoSchedule’s Headline Analyzer most checks how good your headline is. Emotional Marketing very Value Headline Analyzer you’ll get different results from each because they measure things differently. One might give a high score and the other a low score for the same headline. Try not to get bogged down creating the perfect headline. The best headline is better than not publishing your post. What do you do with all those extra headlines like you wrote? Try many different versions when you’re sharing your posts on social media. When you share your content, you don’t have to use the same title as the one on your blog.
AVOID USING ALL CAPS IN YOUR BLOG TITLE!
It makes it seem like you are yelling at the reader. Capitalizing one or two words for emphasis is OK! Writing Really Really Really Really Long Posts
If you want to rank higher in search engine results write longer posts. A blog post that is most of 1,000 words long is seen as having greater value than a blog post that is 300 words long on the same subject. Studies have proven this. At least a minimum, your blog posts should be 500 words long. If you have to choose writing three blog posts that are 500 words each or writing one long 1,500-word article on the same topic – write one of the long articles.
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